The SWIMIX project involved creating a website for a completely new sports competition format combining swimming with functional training. The main challenge was to present an unfamiliar concept in a way that allows users to understand the rules from the very first moments, while also building the excitement and atmosphere of a major sporting event.

The website was designed as a dynamic one-page experience guiding users through the entire SWIMIX concept. Particular attention was given to presenting the competition format – eight swimming sections alternated with eight functional training stations. Each exercise received its own clear section, while the overall experience is supported by information about the venue, event schedule, FAQ and clearly defined paths leading to registration and contact.

The visual layer was built around the energy of the event. Bold typography, large-scale photography, contrasting layouts and dynamic transitions between sections helped create a website that feels more like the digital setting of a major sports event than a traditional informational website.

The entire project was also designed with mobile usability, readability and fast access to key information in mind. The result is a distinctive website that clearly explains the new competition format, builds the SWIMIX brand and creates the right visual setting for its first edition.