{"id":8822,"date":"2025-10-29T10:35:02","date_gmt":"2025-10-29T09:35:02","guid":{"rendered":"https:\/\/tommythegray.com\/getting-started-or-my-first-entry\/"},"modified":"2025-10-30T11:08:34","modified_gmt":"2025-10-30T10:08:34","slug":"getting-started-or-my-first-entry","status":"publish","type":"post","link":"https:\/\/tommythegray.com\/en\/getting-started-or-my-first-entry\/","title":{"rendered":"7 most popular myths about websites"},"content":{"rendered":"\t\t
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In an era of digital transformation, there are still many beliefs circulating about websites that can seriously harm your business. Let's dispel the most popular myths I hear from entrepreneurs. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Myth 1:
Since I have social media, I don\u2019t need a website\n<\/h2>\r\n

This is one of the most dangerous myths in modern marketing. Social media is a great tool, but you don\u2019t own those platforms.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Facebook, Instagram or TikTok can change the algorithm overnight, reducing your reach by 90%. They can block your account without warning. Remember how many times Facebook \"lay down\"? What about the customers who were looking for your services during that time? <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Your website is your digital real estate. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This is the only place on the Internet that you fully control. What's more: <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tNot all your potential customers are on Facebook<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tA website builds a professional image (try getting a serious B2B contract by showing only a profile on Instagram)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tYou can collect email addresses and build your own customer base<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSocial media is great at driving traffic.... precisely to your site, where conversions occur<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Social media and a website are not competitors - they are partners. Social media is a megaphone, but a website is your store, office and business card in one. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Myth 2:
    Anyone can make a website \u2013 it\u2019s just a few clicks\n<\/h2>\r\n

    Yes, today anyone can \u201cclick together\u201d a website on Wix or WordPress.com. Just like anyone can buy a brush and some paint. But does that make them a painter?\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    A professional website is much more than a nice template:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Information architecture\n<\/h6>\r\n

    How do you organize content logically so that users can intuitively find what they\u2019re looking for? Poorly designed navigation is the fastest way to lose a client.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n \t

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    Conversion optimization\n<\/h6>\r\n

    Where should you place your CTA buttons? Which colors and texts drive action? Professionals test and optimize these elements based on data, not intuition.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n \t

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    Security\n<\/h6>\r\n

    A free builder template is a paradise for hackers. Regular updates, SSL certificates, and form protection \u2013 these are technical aspects amateurs often overlook.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n \t

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    Performance and SEO\n<\/h6>\r\n

    Google takes into account over 200 ranking factors. Loading time, URL structure, schema markup, image optimization, Core Web Vitals \u2013 this is specialized knowledge, not intuition.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n \t <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Yes, you can make the site yourself. You can also remove a tooth yourself. The question is: do you want to risk the outcome? <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Myth 3:
    Responsiveness is just an add-on\n<\/h2>\r\n

    In 2025, it\u2019s not an add-on \u2013 it\u2019s an absolute necessity. Over 60% of all web traffic comes from mobile devices, and in some industries\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Google has been using mobile-first indexing for years - this means that your site is judged primarily by the mobile version. If it's not responsive, your search engine rankings fly by the wayside. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    But it's not just SEO.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Not only SEO<\/h2> \t

    Imagine a potential client searching for your services on their phone:\n<\/h3> <\/div>\r\n <\/div>\r\n \t
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    Problem<\/h4>\r\n

    01<\/h5>\r\n
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    They have to zoom in just to read the text\n<\/p>\r\n <\/div>\r\n \t

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    problem<\/h4>\r\n

    02<\/h5>\r\n
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    The buttons are too small, and it\u2019s hard to tap them\n<\/p>\r\n <\/div>\r\n \t

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    Problem<\/h4>\r\n

    03<\/h5>\r\n
    <\/h6>\r\n

    The contact form doesn\u2019t work properly\n<\/p>\r\n <\/div>\r\n \t

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    Problem<\/h4>\r\n

    04<\/h5>\r\n
    <\/h6>\r\n

    The page takes forever to load because the images aren\u2019t optimized\n<\/p>\r\n <\/div>\r\n \t <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    That customer will simply leave for the competition. In 3 seconds. No regrets.Responsiveness is not a luxury - it's a hygiene factor. Its absence automatically disqualifies your site. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Myth 4:
    If something\u2019s wrong with my website, the client will let me know\n<\/h2>\r\n

    No, they won\u2019t. 95% of dissatisfied users simply leave in silence.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Customers are not your testers. When they encounter a bug, a broken page or a form that doesn't work, they don't write an email with a report. They just click \"X\" and look for the competition. You have maybe 5-10 seconds to stop them. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    A professional approach requires:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Regular monitoring\n<\/h6>\r\n

    Tools like Google Analytics, Search Console, or Hotjar show where users leave your site, which elements don\u2019t work, and what errors appear.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n \t

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    Systematic testing\n<\/h6>\r\n

    Different browsers, devices, and operating systems. Your website might look perfect on your MacBook but fall apart on a client\u2019s Android device.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n \t

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    Collecting feedback\n<\/h6>\r\n

    Surveys, heatmaps, user session recordings \u2013 they reveal real problems your clients won\u2019t tell you about.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n \t <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Don't wait for customers to start complaining. Because first they will stop coming. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \r\n \t\"Awesome\r\n <\/div>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Myth 5:
    My industry doesn\u2019t need a website\n<\/h2>\r\n

    I\u2019ve heard that from plumbers, lawyers, bakers, physiotherapists, mechanics\u2026 The list goes on. And they were always wrong.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    97% of consumers search for local services online. Whether you run a tailor shop or a notary office .... <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Your customers will google you first<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\"But my customers are older people, they don't use the Internet.\" - is another myth. According to research, 70% of people 55+ use the Internet regularly. And even if your client is 80, his daughter, who is looking for services for him, is 50 and definitely uses it. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\"I have full orders from referrals\" - great! But what happens when that one big client leaves? Or when you want to expand? A website is your collateral and your scaling tool. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      There is no industry that doesn't need an online presence. There are only entrepreneurs who haven't noticed it yet - usually just before the competition notices. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Myth 6:
      Design doesn\u2019t matter \u2013 only speed does\n<\/h2>\r\n

      This myth is especially tricky because it contains a grain of truth. Speed matters. But design is just as important.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      The first impression is formed in 0.05 seconds. Yes, that's much faster than the page load time. In that fraction of a second, the user subconsciously assesses whether your site (and company) is credible, professional and trustworthy. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Research shows that:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      75% of users judge a company\u2019s credibility based on its website design\n<\/h6>\r\n

      <\/p>\r\n <\/div>\r\n <\/div>\r\n \t

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      Aesthetic design increases the perceived usability of a website\n<\/h6>\r\n

      <\/p>\r\n <\/div>\r\n <\/div>\r\n \t

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      People are willing to wait longer for a beautiful website to load than for an ugly one\n<\/h6>\r\n

      <\/p>\r\n <\/div>\r\n <\/div>\r\n \t <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      The good news? Design and speed are not mutually exclusive. A professional developer knows how to create a site that is both beautiful and lightning fast. The issue: <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOptimized images in modern formats (WebP, AVIF)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tClean, efficient code<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProper architecture and caching<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLazy element loading<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        You don't have to choose between design and speed. You can (and should) have both. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \r\n \t\"Awesome\r\n <\/div>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Myth 7:
        Mr. Kazik can do SEO for the price of the website\n<\/h2>\r\n

        The last myth, which I\u2019m adding as a bonus, because it\u2019s a particularly painful one.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t
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        SEO is not a one-time service that is \"done on occasion.\" It is an ongoing process that requires: <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t
        \n\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLong-term strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tKeyword and competitive analysis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTechnical optimization<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCreate valuable content on a regular basis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBuilding authority through links<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMonitor and adjust strategies<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t

          \"Mr. Kazik\" can at most install a Yoast SEO plugin and fill in the meta tags. This is not SEO - it is the bare minimum, a starting point. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

          \n\t\t\t\t
          \n\t\t\t\t\t

          Real SEO is a strategy for months and years, not a one-time fee. If someone offers you \"full SEO for the price of a site,\" they either don't know what they're doing or they're cheating. Most likely both. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

          \n\t\t\t\t
          \n\t\t\t\t\t\t\r\n\t
          \r\n \t\"Awesome\r\n <\/div>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
          \n\t\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\r\n
          \r\n
          \r\n \t<\/span>\r\n
          \r\n
          \r\n
          \r\n

          Summary:\n<\/h2>\r\n

          A website in 2025 isn\u2019t optional \u2013 it\u2019s a business necessity. But not every website delivers results. By avoiding these myths and investing in a professional solution, you give your company a real competitive advantage.\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

          \n\t\t\t\t
          \n\t\t\t\t\t

          Remember: on the Internet, you don't get a second chance to make a first impression. Is your current site making the most of this one opportunity? <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          In an era of digital transformation, there are still many beliefs circulating about websites that can seriously harm your business. Let’s dispel the most popular myths I hear from entrepreneurs. Myth 1: Since I have social media, I don\u2019t need a website This is one of the most dangerous myths in modern marketing. Social media […]<\/p>\n","protected":false},"author":1,"featured_media":6046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,115],"tags":[],"class_list":["post-8822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-articles","category-technology"],"_links":{"self":[{"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/posts\/8822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/comments?post=8822"}],"version-history":[{"count":7,"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/posts\/8822\/revisions"}],"predecessor-version":[{"id":9143,"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/posts\/8822\/revisions\/9143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/media\/6046"}],"wp:attachment":[{"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/media?parent=8822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/categories?post=8822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tommythegray.com\/en\/wp-json\/wp\/v2\/tags?post=8822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}